As Canada’s Games draw closer, Canwest Publishing Inc. announced today that it is partnering with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) to help inform and engage communities across the country as the Official Regional Newspaper Publisher for the 2010 Winter Games.
The sponsorship provides VANOC with greater regional advertising avenues through a value-in-kind allocation of print and online advertising in Canwest’s ten regional daily publications: The Gazette, Ottawa Citizen, Windsor Star, Regina Leader-Post, Saskatoon StarPhoenix, Calgary Herald, Edmonton Journal, Vancouver Sun, The Province, and Victoria Times Colonist. In turn, Canwest will receive exclusive rights in the regional newspaper publisher product/service category for the 2010 Winter Games in addition to the Canadian Olympic team for the Beijing 2008, Vancouver 2010 and London 2012 Games. The sponsorship is a marketing and advertising partnership and is independent of Canwest’s editorial coverage of the 2010 Winter Games.
“Our investment in the 2010 Winter Games is the largest sponsorship commitment in our history,” said Dennis Skulsky, President and Chief Executive Officer, Canwest Publishing Inc. “Our regional newspaper network is thrilled to play a key role in promoting one of the biggest events of our generation right in our backyard – and we will continue to deliver comprehensive and objective coverage of the Games to our readers across the country.”
For more read:
www.vancouver2010.com/en/OrganizingCommittee/MediaCentre/NewsReleases
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