It is not often you see a website break all the rules and win. Black background, trademark flirtation. Controversial text. All the things you’re “not supposed to do”. Talk about a brilliant website click aggregator. It’s never too late to build traffic in explosive ways. Look at the way Evgeni Plushenko massed browsers to his website after putting up that mock-platinum “Vancouver” medal.
This is a gold medal effort at launching a website into the stratosphere of global traffic. Striking web site content with a totally unique attraction will focus mega searches on the site regarding Olympics keywords. Fans searching for information about the top two men Lysacek and Plushenko will reap statistics gold for the website owner. This site capitalizes more cleverly on the skater’s Olympic loss than win ever could have.
Rattling laptops blogging from here to eternity logged the platinum medal with the caption ‘Vancouver”, as though Plushenko had won the top prize in the men’s figure skating competition. Plushenko made highly vocal statements to the media about how undeserving Lysacek’s gold was. Possibly no less a personage than Alexander Putin himself gave him Plushenko the medal in recognition of his efforts.
Unless you’ve been living under a rock, Canadian arenas were rocked last week when USA native Evan Lysacek snatched the gold medal out from under the nose of retired Russian champion Evgeni Plushenko. But Plushenko had been skipping ISU Grand Prix events and Lysacek had been entertaining crowds worldwide in recent years, honing his abilities and crafting near-flawless execution and presentation skills. But when Evgeni Plushenko skated last, his off-kilter jumps and lackluster spins got lower marks than Lysacek’s stunning career best skating.
Taking the web by storm today was a website for Evgeni Plushenko that featured the Russian skater’s silver from Salt Lake City, his gold medal from Turin, and a “platinum” medal from Vancouver. The blog community watching the Olympics started linking to the site like mad, delivering a North American traffic boost the likes of which the Russian skater had probably never seen.
By the day’s end, the picture had changed but the provocative shot across the Olympic skater’s bow showcased what can be possible with the right domain property, at the right time. Mastermind this type of flash traffic can make a website instantly a bookmark destination. Automatically onetime visitors will be checking back to see what’s new. The new tagline replacing the “Vancouver” medal reads, “What’s next?”
Skating fans know now to watch the space for a new international figure promotion, schedule announcement, Plushenko’s exhibition tour dates, a press release of Plushenko striving for the Russian 2014 Winter Olympics, or more startling remarks and controversial statements. A brilliant website promotion campaign. Well played, sir. Dosvydanya!
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